Hire full-time
Three months to find the right hire and six figures locked in. If the pipeline dips, you're stuck carrying salaries your revenue can't support.
Backline is a senior marketing delivery team for growing agencies in the US, Canada, UK, and Australia. We handle execution under your brand, so you can take on more clients without scaling payroll.
You're winning more work than your team can comfortably deliver. The usual options aren't great:
Three months to find the right hire and six figures locked in. If the pipeline dips, you're stuck carrying salaries your revenue can't support.
Quality is inconsistent and deadlines slip. You end up project-managing five contractors instead of running your agency.
Late nights stack up, quality drops, and small mistakes creep into client work. Your best people start interviewing elsewhere.
Margins on existing clients look fine, but you're handing growth to competitors and capping your own ceiling.
Backline acts as an extension of your agency. We work white-label under your brand, on your tools, to your standards, handling execution across SEO, paid media, content, and web design.
You stay client-facing and strategic. We handle the work. Your clients never know we exist.
Every person on our team has years of agency or in-house experience. We don't pad hours with juniors or pass your work to whoever's available. The people doing your work would pass a hiring bar at a strong agency in your market.
We work inside your Slack, your project management tool, your client briefs. Same timelines, same standards, same level of communication you'd expect from an in-house hire. Outsourcing implies distance. We're not outsourcing.
Because we're based in Serbia, our cost structure is lower than yours, but our work is held to the same standard your clients pay for. You keep healthy margins. We keep meaningful work. Both sides win.
Most white-label shops bill by the unit: x posts, y optimizations, z campaigns. We don't. We prioritize the work most likely to move the number that actually matters to your client, and we report on what moved it.
We'd rather tell you about three things that worked than twenty-seven that didn't.
Ready to plug into your existing client work.
Technical audits, on-page optimization, content strategy, link building, and ongoing performance work.
Google Business Profile optimization, local citation building, review strategy, and multi-location SEO programs.
Visibility in ChatGPT, Perplexity, Google AI Overviews, and other generative search surfaces.
Search, Performance Max, YouTube, and Display campaigns. Built, launched, and managed.
Facebook and Instagram campaigns across acquisition, retargeting, and creative testing.
Marketing sites, landing pages, and conversion-focused builds in Webflow, WordPress, or your stack of choice.
SEO-driven content, thought leadership, landing page copy, ad copy, and editorial production.
We learn about your agency, the gaps in your delivery, your tools, your standards, and the type of work you'd hand off first. No pitch deck. Just a real conversation.
We start with a small, well-defined piece of work. A campaign, a build, a content sprint. You see the quality before committing to anything bigger.
Once trust is established, we scale up. You bring us into the projects and clients where you need reliable capacity. We become part of your delivery rhythm.
You take on more clients. Your margins stay healthy. Your team isn't drowning. Your delivery quality doesn't slip. That's the whole point.
Serbia has quietly become one of Europe's strongest hubs for marketing and tech talent. Microsoft, NCR, Continental, and dozens of growth-stage US and UK companies have built teams here, for the same reasons agencies should consider us.
Communication is direct, professional, and timezone-aware. You won't feel friction working with us.
We're online when your team is. Central European Time covers a full work day with both London and the US East Coast.
Marketing isn't an emerging industry here. The people on our team have worked with international clients for years.
Lower cost of operation means we can offer agency-grade work at a rate that protects your margins. We're not the cheapest option. We're the smartest one.
If most of these sound like you, we're worth a conversation.
That's okay. Better to know upfront than two months in.
No. We work fully white-label under your brand. Reports, deliverables, and communication all carry your identity. Your clients see your agency. We stay invisible by design.
Freelancers are individuals. Single points of failure, varying quality, no continuity. We're a team. If one person is out, the work continues. Quality is held to a consistent standard. You're not managing a roster of contractors. You're working with one delivery partner.
However you already work. We join your Slack workspaces, your project management tools (Asana, ClickUp, Notion, Trello, Monday, whatever you use), and adapt to your processes. We don't impose our system on you.
We bill hourly with transparent time tracking. We share specific pricing on the discovery call once we understand your needs. Retainer arrangements are available for ongoing engagements.
For most engagements, we can begin within one to two weeks of the discovery call, depending on scope.
Yes, always, by default. Confidentiality is foundational to white-label work.
The trial engagement exists for exactly this reason. You evaluate the work on a small, defined piece before committing to anything larger. If it's not the right fit, no harm done on either side.
Book a 30-minute discovery call. We'll learn about your agency, where delivery is stretched, and whether we're a good fit. No pitch deck, no pressure.
Book a discovery call